A woman smiling toward the camera, sitting at desk in front of a laptop and notebook

As a Brand Designer & Canva Specialist, I create happy, personality-packed brands and visual marketing systems for compassionate business owners who are ready to radiate their expertise and market themselves with genuine confidence.

My approach is gentle and guiding. I invite you to explore both structure and play, and to get curious about the resistance that shows up along the way. Whether we're building your brand identity from the ground up or designing templates you'll actually love to use, I meet you where you are and bring both creativity and strategy to everything we make together.

I'm known for being thoughtful, resourceful, and deeply invested in the people I work with. My clients don't just leave with beautiful visuals — they leave feeling seen, capable, and excited to show up.

When I'm not designing, you can find me walking, singing to, or cuddling my forever puppy Finn (who’s now 16), reaching my face toward the glorious sun, or crocheting for hours while watching Bob's Burgers with my husband Brian.

Colorful confetti dots in orchard, cobalt, teal, gray, and white on a white background.
Colorful confetti dots in orchard, cobalt, teal, gray, and white on a white background.
EXPLORE MY SERVICES

The Driving Force Behind the Business

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    My Mission

    I create happy, personality-packed brand designs and supportive visual marketing systems so compassionate businesses can grow on their own terms.

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    My Vision

    A world where small businesses thrive so fully that the people behind them put living first.

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    My Values

    Compassion + Joy • Confidence‍ • Feeling Seen • Creativity • Alignment • Integrity

A hand holding an iPhone whose screen is open to the curated Instagram feed of Lauren Perna Communications
Colorful confetti in orchard, cobalt, teal, gray, and white on a white background.

About You

I see you. Do you see yourself here?

  • You're a compassionate business owner who's outgrown your current look, or maybe you never had a cohesive brand to begin with.

    You know your work is good, but your visuals don't reflect it yet.

    You're ready for a brand identity that finally feels like you, so you can show up with confidence and stop second-guessing how you look online.

  • You've earned your spot behind the mic but… your slides and speaker materials haven't kept up with your expertise.

    You want to walk into every room looking as polished, credible, and magnetic as the knowledge you're there to share.

  • You're consistently showing up online, but your social presence feels scattered or generic.

    You want a cohesive visual system that stops the scroll and reflects your personality and values without spending hours in Canva trying to figure it out yourself.

  • You're launching, relaunching, or leveling up AND you need everything to work together beautifully.

    Brand, stage, and social: you want it all aligned so your business looks and feels as intentional as it actually is.

let's work together

Client Feedback

  • Lead Magnet

    “Melissa was a joy to work with! She's so friendly and talented, it made the entire process very seamless! She even asked question that I hadn't considered which was very reassuring and spoke to her professionalism and experience in her line of work.”

    Kristi Mitchell, Marketing Uncomplicated

  • Canva Presentation

    “Melissa gave a Canva demo to our networking group of 12 women with varying levels of Canva experience. She explained things in a way that everyone understood, and they were able to take away tips they could take action on immediately. She took the time to answer questions carefully and in detail. I hope we can have her back again soon to continue our Canva learning!”

    Beth Knaus, That's A Spade Copywriting Services

  • Logo Design

    “Melissa was phenomenal to work with on my flooring business logo. She went above and beyond to make sure the design and colors were perfect. I will be using Melissa to design my brochures and sales folders, too.”

    Jerry Frates, Atlas Epoxy Flooring

  • Canva Demo

    “I hired Melissa for a demo session for Canva. It was exactly what I was looking for. I came away with the tools I needed to create my project myself. She was clear, helpful and answered all my questions. I would absolutely hire her again for any creative needs. Thank you!”

    Kellsie Forbes, Cedar Path Expeditions

  • Logo + Branding

    Melissa is a great design partner. She is responsive, focused on my needs as a customer, and gave realistic deliverable dates that she stuck to. There was ample opportunity to iterate on design ideas to get them just right. And the end result is gorgeous!

    Wendy Hultmark, Wendy Hultmark Coaching

  • Canva Demo + Social Media Templates

    “[The Canva Demo] was a great first step for me! Perfect for someone that really has no idea and wants to learn the basics - Melissa kept it simple and was very good at explaining each step as we went through the demo. Highly informative!”

    Heather Spadaro, The Makeup & Hair Co.

  • Marketing Graphics

    “You make everything amazing and make me look like a genius to my clients.”

    Tracey Rogers, Marketing + Constituent Engagement